The thought doing the rounds in the BCCI where it is being contemplated that players be either banned from endorsing products or a cap be put on their such endorsements can’t be classified in any other way than being stupid.
It could classify as the most humourous outcome of deliberations that were held to find the reasons for India’s debacle at the ICC cricket World Cup. Why can’t we take a game as a game. Is it necessary that we win all the time. We too were minnows when we beat WI in 1983 to lift the WC and so whats the big hulla when today’s minnows - Bangladesh beats us. However, its hard to believe that they are minows of the game after they beat S.Africa too!
Anyway coming to the matter of BCCI’s decision to ban cricketers from endorsement carries little sense. The players have less working life if we consider their playing career as the working life. Though these days avenues have opened up widely for them post retirement, the incomes may still not match, i guess. Whats wrong if they endorse products in their free time to earn extra bucks for a secure future? Is cricket a game or a military establishment where stringent controls are imposed?
Further, the fame that cricketers carry around them owing to the ads they do, attracts younger generation and brings on the India’s cricket canvas broader range of talent. However, the argument that cricket has gained way too much popularity to allow kids play/aspire for some game is another matter all together.
I also feel, with no other source of income in absence of doing ads, some cricketers may fall prey to the bookies and match fixing may see a rise.
I also support the idea of ZEE’s Chandra to raise and sponsor cricket team separate from the one we have under the aegis of ICC. The competition in this field will make sure we don’t lose on class players like Robin Singh, VV Laxman and many others who face the axe of politics in the sporting arena.